How to Price Your Hurghada Apartment Smartly for Maximum Profit
Pricing your apartment correctly is one of the most critical—and underrated—factors in running a successful rental business in Hurghada. Many property owners assume they can just set a flat rate and forget it. Others copy what nearby listings charge without understanding the logic behind it.
The truth is: poor pricing decisions can either scare off potential guests or leave a lot of money on the table. On the other hand, smart pricing can significantly increase occupancy, boost income, and attract higher-quality guests.
In this guide, we’ll walk you through the key principles behind profitable pricing, avoidable mistakes, and practical strategies that help you stay ahead in Hurghada’s competitive property rental market.
Understand Your Market
The first step to pricing your Hurghada apartment smartly is understanding your local market.
Don’t just guess a price. Instead, analyze:
- What similar properties are charging
- How often they’re booked
- The quality of their photos, amenities, and guest reviews
Check platforms like Airbnb, Booking.com, and Expedia. Look for:
- Apartments with similar size (1BR, 2BR, studio)
- Comparable distance to the beach or Marina
- Similar amenities: pool access, air conditioning, sea view, etc.
This research gives you a baseline range. From there, you can adjust based on your apartment’s strengths or weaknesses.
Factor in Seasonality
Hurghada’s tourism isn’t constant—it follows a seasonal rhythm. Understanding this is essential for adjusting your prices dynamically throughout the year.
High Season (Peak Demand):
- June to August (Summer Vacation)
- December to early January (Holiday Season)
- Public holidays and festivals (local or international)
During these periods, demand spikes, and travelers are often willing to pay premium prices. You should increase your rates accordingly.
Low Season (Lower Demand):
- Mid-January to March
- September
During these months, demand softens. Maintaining high prices will only result in empty calendars. Consider offering:
- Weekly discounts
- Free amenities (e.g., airport pickup, early check-in)
- Lower base rates to attract long-stay guests
Pro Tip:
Use a seasonal calendar and adjust your pricing monthly or bi-weekly to stay competitive.
Use Dynamic Pricing Tools
Manual pricing adjustments are time-consuming and often inaccurate. Thankfully, there are tools and software that help automate this process using real-time data.
These tools track:
- Local booking trends
- Competitor pricing
- Events or festivals
- Day-of-week performance
- Occupancy trends
Popular dynamic pricing tools:
- PriceLabs
- Wheelhouse
- Beyond Pricing
- Airbnb’s built-in Smart Pricing (for basic needs)
Benefits of dynamic pricing:
- Increases occupancy by adjusting prices during slow periods
- Maximizes profit during high-demand days
- Saves you hours of manual work
If you’re not using these tools, you’re likely missing out on easy income.
Consider Your Unit’s Unique Value
Even if your apartment is located near others, not all listings are equal. You should always account for what makes your property more (or less) valuable than the average.
Ask yourself:
- Do you offer a sea view or rooftop terrace?
- Is your furniture modern and high quality?
- Are you walking distance from beaches or nightlife?
- Do you have high-speed internet and a work-friendly setup?
- Is your property professionally cleaned and photographed?
If the answer is yes to any of these, you can confidently price 10–20% higher than similar units that lack those features.
Just make sure your photos and descriptions reflect that value!
Avoid Emotional Pricing
A common mistake among owners is letting emotion dictate pricing. You may feel your apartment is worth more because you decorated it yourself or spent a lot furnishing it—but your guests only care about value, not personal effort.
Emotional pricing leads to:
- Low bookings
- Bad visibility in search results
- Guests feeling misled by overhyped listings
Stick to objective value and what the market is willing to pay. Be realistic and stay data-driven.
Common Pricing Mistakes to Avoid
Even with the best intentions, many property owners unknowingly sabotage their income by falling into common traps:
- Flat pricing all year:
Keeping your nightly rate the same in January and July is a missed opportunity. Rates should reflect demand. - Not updating prices around holidays/events:
When international or local holidays happen, demand spikes. If you don’t raise your rates, you lose potential revenue. - No discounts for long stays:
Many guests—especially digital nomads—are looking for month-long stays. Offering weekly or monthly discounts increases your appeal and keeps your calendar full. - Charging hidden fees:
If you charge extra for cleaning or late check-in, be upfront. Hidden fees frustrate guests and lead to poor reviews. - Not testing:
You can always adjust prices if you’re not getting bookings. Try different rates over 2–3 days and measure the response.
Bonus Tip: Weekend vs Weekday Pricing
Weekends are high-demand periods. Many guests arrive Friday and leave Sunday. If your calendar shows consistent weekend bookings, raise your Friday-Saturday rates by 10–20%.
For weekdays, offer:
- Promotions
- Long-stay incentives
- Business traveler amenities (Wi-Fi, work desk)
Conclusion
Smart pricing is one of the most powerful levers you can use to grow your rental income in Hurghada. It’s not just about setting a number and walking away—it’s about active strategy.
By understanding the market, tracking seasonality, using dynamic tools, and pricing based on objective value, you position your property for maximum success.
Take emotion out of the equation. Be data-driven. And remember: the right price attracts the right guest.
Next Article in the Series
Coming next: Short-Term vs Long-Term Rentals in Hurghada — Which One is Right for You?
We’ll compare both models and help you decide which rental style fits your property, lifestyle, and income goals best.